What's Your Website Grade -- and How Do You Improve It?

Are grades important to you?  Were you one of those students always striving for A’s?  Well, now you can put your website to the test!  Your website grade gives you answers to:  How well is your website doing?  Is it getting traffic? Does it have SEO problems? How popular is it in social media?Want to know your website grade?  Simply enter your URL here, and you’ll have your Website Grader report in moments.  Leave your results in the comments below! But be sure to read these tips first so you know how to improve that grade.
These tips were originally posted by Melanie Faria on the HubSpot Inbound Internet Marketing Blog

1.  Register your domain name for greater than 3 years.

It is cost effective and is looked favorably upon by the search engines to see that you are confident that your business is going to be around for a number of years.  You will instantly receive search engine optimization credit for increasing the time to expire date.  You can contact your hosting provider and for less than $30 extend your site out a couple of years.

2.  Have a 301 rediret in place to resolve http://yoursite.com and http://www.yoursite.com.

If a permanent 301 redirect is not in place, the search engines will not know where to allocate the credit.  If they resolve in one place, one site will receive all of the SEO credit.  You’ve worked hard to earn this credit, so make sure you get it!

3.  Create a conversion form.

Leads are the gateway to customers. If you have a solid offer and a landing page that supports your excellent call to action, you are more likely to gather that visitors information.  You can put them in an email marketing campaign or a lead nurturing campaign.  There is a world of options open to you once you have that email address or phone number.

4.  Start a business blog.

Blogging is of the utmost importance for a couple of reasons:

A.  The search engines look at a few important pieces of information and one of those criteria is indexed pages.  Each time you create a blog post, another page is created.  It is fast way to increase your volume of indexed pages.

B.  Blogging is yet another chance to create content around long-tail keywords.  Optimize each post around a long-tail keyword that you want to use to get found by prospects.

5.  Create unique and meaningful page titles that are keyword rich.

Use your most powerful keywords first. You can separate the keywords by pipes {|}.  The pipe is the character between the parathesis that signals to the search engines that it is the end of the thought.

Inbound marketing and search engine optimization go hand-in-hand.  Your site cannot be successful without accomplishing both of those tasks at the same time.


WaWebsite Grader Logont to find out your website grade?

Simply enter your URL here, and you’ll have your full report in moments.  Leave your results in the comments below!


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